Hulu is a great medium for reaching an audience – especially when that audience is catching up on their favorite shows after a long day of school or work. We also took into account that this very same audience may or may not have been too lazy to wash their faces before building their blanket cocoon on the sofa. (It’s fine, we’ve all been there.)

This two-part digital ad uses a direct, yet extremely honest approach to not only sell Biore’s Acne Clearing Scrub, but also the importance of a nightly routine.