As a sub-brand of BMW, BMW i represents innovation, technology, and of course performance. The all-electric BMW i3 and the plug-in hybrid BMW i8 are the first-ever of their kind, changing the way people think about driving while turning heads along the way. At the end of the day, these aren't just any other electric vehicles, these are BMWs.

BMW i3 Billboard

Using a prominent billboard space in downtown Boston, we took the infamous sports rivalry between Boston and New York to highlight the silent nature of the all-new, all-electric BMW i3 in a way that every Bostonian could appreciate.

2015 OBIE Gold

Agency: kbs+ 
GCD: Marc Hartzman
AD: Jae Sung Jung
CW: Casey Beck
JR CW: Stephie Coplan
 

OBIE Case Study (featuring my very own exquisite voiceover)

BMW i3 Digital Short

In this energetic 15 second digital short we put an interesting twist on the mpg of the BMW i3 while showing that this electric vehicle is still very much a BMW. Going all-electric doesn't mean you have to sacrifice. In fact, the only thing you'll have to bid farewell will be the gas station.

Agency: kbs+
GCD: Marc Hartzman
AD: Ali Eng
CW: Casey Beck

BMW i3 & BMW i8 Print

Here's a series of six print ads that ran in GQ that helped launch the BMW i3 and raise excitement around the arrival of the BMW i8 – not that the BMW i8 needs much help.

Agency: kbs+
GCD: Marc Hartzman
AD: Jae Sung Jung
CW: Casey Beck

NY Times Homepage Takeover

In the style of a countdown to the future, this unique homepage takeover introduced NY Times readers to the world of BMW i. Visitors could further explore the BMW i3 layer by layer, gaining even more information about the vehicle and its innovative construction.

Agency: kbs+
GCD: Marc Hartzman
AD: Jae Sung Jung & Dahee Song
CW: Casey Beck

BMW i3 with Range Extender Banner

Agency: kbs+
GCD: Marc Hartzman
AD: Jae Sung Jung
CW: Casey Beck

BMW i Website Pages

The entire site experience can be found by clicking here. This will be especially helpful if you want to study up on all things BMW i.

Agency: kbs+
CD: Chris Caracciolo
AD: Nick Vidovich
CW: Casey Beck