The all-new BMW X5 is back with more power and performance than ever before. With up to 445 horsepower and even greater efficiency, this is one Sports Activity Vehicle that’s bound to make a statement on the road.

Digital Shorts

As a viewer, pre-roll advertisements can sometimes be annoying – especially when you want to get back to watching your show (or in my case, the latest Drake video). So we took it upon ourselves to have a little bit of fun by actually acknowledging this unfortunate wait while showing off the all-new BMW X5. Also, did you know this car could fly?

Agency: kbs+
CD: Aileen Calderon & Rob Collignon
AD: Ali Eng
CW: Casey Beck

Direct Mail

We created this unique, tactile direct mail piece to convey the supreme luxury and unparalleled power of the BMW X5.

Agency: kbs+
CD: Aileen Calderon & Rob Collignon
AD: Dale High
CW: Casey Beck